Our story
Redefining how fine jewelry is bought, sold and experienced
Vivid Diamonds & Jewelry was founded on a simple belief: buying an important piece should be personal, transparent and genuinely enjoyable.

With over two decades of expertise in diamonds and high jewelry, Alon Ruschin has built a reputation among collectors, designers and private clients as one of Miami's most trusted specialists.
Every piece that passes through the showroom is examined in person — cut, colour, clarity, provenance and condition — so clients know precisely what they are buying. Signed jewelry by Cartier, Bvlgari, Van Cleef & Arpels, Graff, Harry Winston, Chopard and Tiffany & Co. sits alongside estate finds and bespoke commissions.
The result is a highly considered, concierge-style experience: informed guidance, absolute discretion, and an uncompromising standard of excellence at every stage.
